Julie Felss Masino is a famous business leader in the restaurant industry. She has been serving as the CEO of Cracker Barrel since 2023. Before this, she played a key role in expanding Taco Bell internationally.
The recent logo update received strong reactions. People want to know about her vision for the brand. Here I will give the information about her personal and professional life.
Early Life and Education
Julie Felss was born in 1973. She has American nationality. She grew up in Nashville, Tennessee. Her family liked to work hard. Her dad did business jobs. Her mom took care of the home. She has a brother and a sister. They helped at home as kids.
She went to school in Nashville. She got a Communications degree. She studied at Miami University in Ohio. She was there from 1989 to 1993. She learned how to sell things. Her education prepared her with the skills and knowledge to begin a career in retail.
Husband & Kids
Julie Felss Masino is married to David Masino. He runs his own business. They keep their life out of the news. According to public sources, Julie has no children, and currently she only focuses on her work.
Age, Ethnicity & Religion
Julie Felss Masino is 52 years old. She was born in 1973. She is of White-American ethnicity, and her family has European roots.
She has not publicly shared her religious beliefs, but she is known to value her family and maintain strong family traditions.
Physical Appearance – Height & Weight
Julie Felss Masino looks polished. She has silver hair. Her eyes are brown. She stands at 5 feet 5 inches. She weighs about 55 kilograms (121lbs). Her style is clean and confident.
Career Details
Julie Felss Masino started in retail management. She worked at Macy’s and J. Crew. She managed sales at Godiva Chocolatier. She built skills in growing brands.
She joined Starbucks in 2002. She led strategy as Vice President. She launched new coffee blends. She helped the company grow until 2014.
Julie Felss Masino became CEO of Sprinkles Cupcakes in 2014. She created new dessert flavors. She expanded the brand across the U.S. She left in 2017.
She worked at Mattel in 2017. She led Fisher-Price as Senior Vice President. She planned new toys for kids. She stayed one year.
She joined Taco Bell in 2018. She led North America as President. She introduced Nacho Fries to menus. In 2020, she led Taco Bell International. She grew the brand to 32 countries. She opened over 1,000 stores. She started Taco Bell in India.
In 2023, she became CEO of Cracker Barrel. She manages a $700 million plan to update stores. She added new breakfast flavors. She serves on the Vivid Seats board. Her 2025 logo change caused debate on X. Her leadership drives big results.
Net Worth
Her net worth is around $10 million. Her money comes from top jobs. She earns over $6 million a year at Cracker Barrel. She gets stock awards. Her Starbucks and Taco Bell roles added more. She lives in Nashville. She keeps a simple life.
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